Relationships can be complex, but the good news is that making your talent more effective doesn’t have to be. Core Strengths is the only solution that helps you improve relationships, build better teams and coach for performance throughout your organization. Our assessments, training and platform enable you to actively shape the conversations that move businesses forward.
Since 1971 over five million people have taken the SDI assessment and have learned how to flexibly approach relationships for greater mutual success. Today it’s easier than ever to reinforce the Relationship Intelligence they’ve gained through our Core Strengths Platform, a revolution in talent development that helps people reach their highest potential through relationships.
Though we have different roles at Core Strengths, we all share one job. We spend our days focused on giving you the best tools that help you build high-trust teams so you can deliver results through relationships.
Principal | CEO
Principal | Chief Revenue Officer
Director, Strategy & Corporate Development
VP, Global Partnerships
RED - BLUE
VP, Product Solutions
RED - GREEN
Product Development & Agile Coach
Director of Product Solutions
In 1971, Elias Porter introduced the SDI and Relationship Awareness Theory to the world. His theory focuses on personal strengths and their underlying motivations as the key to understanding people and improving relationships. The SDI is the practical application of the theory and was the first personality assessment to use colors. The SDI has been used on every continent and is available in over 25 languages.
The theory behind the SDI first began to take shape in the 1950s when Elias Porter was part of the team that introduced client-centered therapy and the human potential movement. Porter worked closely with Carl Rogers at the University of Chicago, where he began working with personality assessments and was a contributor to Rogers’ client-centered concepts Porter’s earliest assessments were based on Erich Fromm’s descriptions of non-productive personalities, which were an advancement of Sigmund Freud’s counseling concepts.