Publicis Groupe UK uses Relationship Intelligence to create a common language and understanding among employees and to create a culture that drives effective teamwork and meaningful results across its diverse business practices and agencies.
“It’s a great tool which really connected with people and got them to think about what motivates them as an individual and create self-awareness, but also the importance of that when you can use it with other people and understand the different perspectives and what motivates one another versus how they deal with conflicts and how that can really help strengthen your relationship and have one common language across the business.”
Publicis Groupe UK, boasting 5,000 employees across 26 diverse agencies that span various industries, recognized the need to establish a common language that would enhance understanding, communication, and collaboration across all levels of experience and backgrounds throughout the business.
In response, Publicis Groupe UK embraced Core Strengths and the Strength Deployment Inventory (SDI 2.0), incorporating it into the organization’s training and development initiatives. This approach gives employees Relationship Intelligence insights into their own motivations, communication styles, and conflict resolution approaches. These insights help employees become more self-aware and provide a framework for understanding the diverse perspectives and motivations of their colleagues. This shared understanding acts as a bridge to improved team interactions and collaboration. Paola De Marchi, Director of Learning and Development at Publicis Groupe UK explains, “It’s a great tool which really connected with people and got them to think about what motivates them as an individual and create self-awareness, but also the importance of that when you can use it with other people and understand the different perspectives and what motivates one another versus how they deal with conflicts and how that can really help strengthen your relationship and have one common language across the business.”
Publicis Groupe UK strategically deploys Core Strengths across organizational tiers, recognizing that different career stages and roles would benefit from tailored approaches to maximize the benefits Core Strengths and the SDI 2.0 provide. This includes utilizing Core Strengths for early-career development, people managers, leaders, and even during client conversations. “It’s really helped us create that one common language across the different levels of the business. People from all different ages and different backgrounds, and really integrate it into our business. So no matter what level people are in or their experience in the business, they can use it,” explains De Marchi. By consistently applying Core Strengths in communication, conflict resolution, and leadership scenarios, Publicis Groupe UK aims to create a lasting impact on team dynamics and workplace relationships.
The adoption of Core Strengths and the SDI 2.0 provides many benefits for Publicis Groupe UK:
The adoption and continued use of Core Strengths within Publicis Groupe UK enhances team interactions and collaboration. By creating a common language and understanding among employees, the organization provides a culture where employees have greater self-awareness and awareness of others that drives more effective teamwork and meaningful results across their diverse practices and agencies.
Publicis Groupe UK is a marketing and digital transformation business, bringing together a collective of 5,000 individuals and 26 agencies to address client challenges and unlock growth. Their single group structure seamlessly delivers cross-capability teams and work that is free of silos and siloed thinking, delivering the best of both worlds; strong agency brands with distinct cultures that produce amazing work and a simple group structure that facilitates and rewards collaboration. They help clients thrive with the capabilities, experience, and understanding needed to help unlock growth in a platform world.
