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Publicis Groupe UK

Publicis Groupe UK uses Relationship Intelligence to create a common language and understanding among employees and to create a culture that drives effective teamwork and meaningful results across its diverse business practices and agencies.

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“It’s a great tool which really connected with people and got them to think about what motivates them as an individual and create self-awareness, but also the importance of that when you can use it with other people and understand the different perspectives and what motivates one another versus how they deal with conflicts and how that can really help strengthen your relationship and have one common language across the business.”

Paola De Marchi

Director of Learning & Development

The Challenge:

Publicis Groupe UK, boasting 5,000 employees across 26 diverse agencies that span various industries, recognized the need to establish a common language that would enhance understanding, communication, and collaboration across all levels of experience and backgrounds throughout the business.

The Core Strengths Solution

In response, Publicis Groupe UK embraced Core Strengths and the Strength Deployment Inventory (SDI 2.0), incorporating it into the organization’s training and development initiatives. This approach gives employees Relationship Intelligence insights into their own motivations, communication styles, and conflict resolution approaches. These insights help employees become more self-aware and provide a framework for understanding the diverse perspectives and motivations of their colleagues. This shared understanding acts as a bridge to improved team interactions and collaboration. Paola De Marchi, Director of Learning and Development at Publicis Groupe UK explains, “It’s a great tool which really connected with people and got them to think about what motivates them as an individual and create self-awareness, but also the importance of that when you can use it with other people and understand the different perspectives and what motivates one another versus how they deal with conflicts and how that can really help strengthen your relationship and have one common language across the business.”

Publicis Groupe UK strategically deploys Core Strengths across organizational tiers, recognizing that different career stages and roles would benefit from tailored approaches to maximize the benefits Core Strengths and the SDI 2.0 provide. This includes utilizing Core Strengths for early-career development, people managers, leaders, and even during client conversations. “It’s really helped us create that one common language across the different levels of the business. People from all different ages and different backgrounds, and really integrate it into our business. So no matter what level people are in or their experience in the business, they can use it,” explains De Marchi. By consistently applying Core Strengths in communication, conflict resolution, and leadership scenarios, Publicis Groupe UK aims to create a lasting impact on team dynamics and workplace relationships.

The Benefit

The adoption of Core Strengths and the SDI 2.0 provides many benefits for Publicis Groupe UK:

  • Common Language and Understanding: Core Strengths provides a universal language that transcends age, background, and experience levels. The open and effective communication among employees enhances mutual understanding and fosters a more inclusive work environment.
  • Enhanced Collaboration: With a better grasp of individual and teammates’ motivations and communication styles, teams are better equipped to find common ground and develop strategies when addressing conflicts, resulting in improved collaboration and problem-solving.
  • Self-Awareness and Personal Growth: Employees experience “aha moments” where they realize the value of understanding themselves and their colleagues more deeply. The Relationship Intelligence insights gained from the SDI 2.0 spur personal growth, helping employees adapt their communication and behavior to create stronger relationships.
  • Impact on Diversity and Inclusion: Core Strengths supports Publicis Groupe UK’s diversity, equity, and inclusion strategy by helping employees embrace differences and celebrate the individual strengths and motivations of others, contributing to a more inclusive and respectful workplace culture.
  • Sustainable Learning: Publicis Groupe UK goes beyond a one-time event, actively integrating Core Strengths into daily interactions and processes. This ongoing engagement ensures that Relationship Intelligence remains relevant and impactful long after the initial training has taken place.
  • Client Relationships: The application of Core Strengths extends to client interactions, where employees learn to adapt their communication styles to suit each client’s motivations and preferences, leading to stronger client relationships and improving communication strategies. 

 

The adoption and continued use of Core Strengths within Publicis Groupe UK enhances team interactions and collaboration. By creating a common language and understanding among employees, the organization provides a culture where employees have greater self-awareness and awareness of others that drives more effective teamwork and meaningful results across their diverse practices and agencies.

About Publicis Groupe UK:

Publicis Groupe UK is a marketing and digital transformation business, bringing together a collective of 5,000 individuals and 26 agencies to address client challenges and unlock growth. Their single group structure seamlessly delivers cross-capability teams and work that is free of silos and siloed thinking, delivering the best of both worlds; strong agency brands with distinct cultures that produce amazing work and a simple group structure that facilitates and rewards collaboration. They help clients thrive with the capabilities, experience, and understanding needed to help unlock growth in a platform world.

When relationships work, there isn’t a problem that can’t be solved.

Core Strengths is Now Part of Crucial Learning.

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