Live Webinar: How to Have Important Conversations with Confidence

Featured Customer

iHeart Media Ramps up Collaboration to Ensure the Success of its Marketing Promotions

iHeart Media focused on collaboration among team members as the key to unlock greater efficacy of its promotions. By completing the Core Strengths: Results through Relationships workshop, promotions team members gained insight and a new set of skills to collaborate more effectively with colleagues as well as increase the productivity of their direct reports.

“I now know not to get offended if my colleague doesn’t provide an emotional response as I understand that her primary motivation is achieving results and getting the job done.”

The Challenge

iHeart Media is a leading media company in the United States and puts on a large number of in person events and promotions across the country each year. Summer is the busiest time of year for the promotions team as they have back-to-back promotional events with demanding timelines and require working effectively with a wide array of styles.

iHeartMedia’s VP of Marketing sought help in increasing the efficacy of iHeart Media campaigns by helping employees learn how to work collaboratively with different personalities through greater understanding and by leveraging individual and team strengths. Specifically, iHeart Media Promotions Directors, each of whom has a team of 20 or more Promotions Assistants, were identified as the key inoculation point for the desired change.

The Core Strengths Solution

iHeart Media Promotions Directors completed the 1-day Results through Relationships workshop and immediately saw the potential and applicability to their roles as well as to the broader organization. Given the success of the workshop, Delilah Cruz, one of the Promotions Directors who experienced the Core Strengths training, recommended that iHeart Media integrate Core Strengths more broadly across the organization.


iHeart Media team members gained immediate and tangible benefits from attending the training. First and foremost, the workshop enabled participants to gain a better understanding and appreciation for the differences among teammates. As Cruz noted, “Just because someone has different beliefs and perspectives, that doesn’t mean a successful working relationship can’t form.” In fact, the opposite is true. As Cruz said, the workshop teaches people that “working with those who are different from you is a huge asset if you can understand their drivers and motivations.” Further, participants realized that even though fellow colleagues hold the same position, their motives and strengths drive their perceptions, work style, and communications preferences. “I now know not to get offended if my colleague doesn’t provide an emotional response as I understand that her primary motivation is achieving results and getting the job done,” noted Cruz. In addition to greater understanding, participants applied the learning directly to how they delegate tasks to direct reports in a way that helps them be more successful. Cruz explained, “My managers and I can now assign tasks that best utilize colleagues’ strengths while building upon their weaknesses.” In fact, her manager applies her knowledge of Cruz as “People centric” to assign tasks that allow her to be on the front lines interacting with people. On the other hand, her manager delegates tasks to her “Process centric” colleague that are more process oriented. Doing so plays to their individual motives and strengths while ensuring greater productivity, higher levels of engagement, and a more efficient work environment.

About the Company:

iHeartMedia is a leading global media and entertainment company specializing in radio, digital, mobile, social, live events and on-demand entertainment. Headquartered in San Antonio, Texas, the company operates 848 live broadcast stations and its iHeartRadio digital service is available across more than 250 platforms and 2,000 devices. iHeart Media reaches nine out of ten Americans every month.

When relationships work, there isn’t a problem that can’t be solved.

Core Strengths is Now Part of Crucial Learning.

This site uses Cookies to ensure the best experience. Continuing to use the site without changing Cookie settings on this device assumes you consent to our use of cookies on this device. Learn More