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Now that we have this online and available 24/7, the new interaction that the participants have with the results and the way they can compare and create teams––it’s just another level.

Ely Aquino

Founder of Endobrand

Challenge:

Ely Aquino’s pride and commitment to the Core Strengths partnership is second to none. At Endobrand, a Panamanian internal communications agency, Aquino utilizes the Core Strengths Platform to exceed his clients’ workplace goals. Endobrand has been able to implement the platform with confidence to help their clients succeed. “It became my main tool years ago. I’ve used it in almost every interaction I’ve had with my clients. Whether it was coaching for communication planning or workshops, I used the SDI 2.0 for everything.” The science behind the SDI 2.0 made Aquino passionate about creating opportunities for his clients to experience the unique assessment themselves.

"It became my main tool four years ago. I’ve used it in almost every interaction I’ve had with my clients. Whether it was coaching or communication planning or workshops, I used the SDI 2.0 for everything."

Solution:

With a Red-Blue MVS, Aquino intrinsically values watching people succeed. So the opportunity to watch his clients grow alongside the Core Strengths platform has made this partnership essential to Endobrand. The SDI 2.0 has allowed Aquino to offer another view for people within organizations. “My business is all about communication. Internal communications are all about my clients having better conversations. That possibility to connect people within the organization and humanly understand the motives of their teammates, their strengths and reasons, then act on it has been truly helpful.” Especially in the context of remote work, Aquino found there was a new wave of clients seeking re-engagement within their teams. Core Strengths not only provided a solution but translated as effectively virtually as it did in person.

Benefit:

Partners can communicate openly with the Core Strengths team, allowing them to get the most out of the platform. For Aquino, that meant getting course materials translated into other languages; which both Core Strengths and Endobrand collaborated on. But beyond the technical value of the partnership, Aquino also fully believes in the transformative benefit of using Core Strengths. “The platform is a game changer for me as a partner, consultant, and as a person.” The insight revealed from the SDI 2.0 results is heightened by the accessibility of the Core Strengths Platform, which allows partners and clients alike to connect the training to their own lives. Like Aquino said, Core Strengths is able to connect beyond the titles of partner or client, but as a human.

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